OTTO SEO Pricing and Search Atlas Pricing Plans per Site
OTTO is the AI agent inside Search Atlas that applies SEO fixes to your site. It starts at $99 a month for one site, Search Atlas plans run to $999, and the per-site price falls as you add sites. Here is the whole price list and what 1, 3 or 15 sites really cost.
Prices read from searchatlas.com/pricing in USD. Enter your site to get a free Rankable audit and action plan before you pay for any tool.
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See pricing starting at $99/mo
$99
OTTO for one site, per month
$59
Lowest per-site price, 25 to 99 sites
$999
Search Atlas Agency, from
7 days
Trial on Search Atlas plans
What OTTO costs as you add sites
Search Atlas prints a per-site table for OTTO next to its plans. One site is $99 a month. From two sites up the price is quoted per site and billed annually, so the bill grows slower than the site count. The bars compare it with Rankable's flat plans.
OTTO SEO pricing in short
OTTO SEO pricing starts at $99 a month, which buys the Search Atlas Starter plan with one OTTO site, one seat and 50,000 Universal Credits. Growth is $199 for two OTTO sites and three seats, Pro is $399 for four sites and five seats, and Agency starts at $999 for ten sites and ten seats. Every plan has a 7-day trial.
If you run more sites, the OTTO table on the same pricing page matters more than the plan cards. It lists $99 per site for one site, then $89 per site for 2 to 3 sites, $79 for 4 to 9, $69 for 10 to 24 and $59 for 25 to 99, each a month on annual billing. Past 100 sites the price is quoted and includes API access. Three sites come to $267 a month and fifteen to $1,035.
Credits are the second number to watch. Every action in Search Atlas, from audits and rank checks to AI articles and publishing, draws from one shared pool. Search Atlas says 50,000 credits is enough for about 50 premium AI articles, so Starter works out near $1.98 an article if you spend the pool on writing alone. Extra AI Gen points are $19 per 500 ($0.038 a point) and 100 Hyperdrive credits cost $99 at one site, about $0.99 each.
Where Rankable fits. Rankable is an AI SEO agent with a narrower job: it audits the site, writes technical fixes into WordPress or a file-served site and publishes a few researched articles, on fixed monthly quotas instead of a credit pool. It is not a rank tracker and not a backlink index, and it has no keyword database. On price it wins at the top end ($599 for 15 sites) and loses on article volume. Compare it on the SearchAtlas alternative page or see the whole market on AI SEO pricing.
Search Atlas plans, OTTO per-site prices and Rankable
US list prices from searchatlas.com/pricing and Rankable's own plans. The last column is articles: an estimate from the credit pool for Search Atlas, a fixed quota for Rankable.
Swipe to see all columns →
| Plan | Price | What the plan covers | Articles a month |
|---|---|---|---|
| Search Atlas Starter | $99 a month | 1 site, 1 seat, 50k credits | About 50 |
| Search Atlas Growth | $199 a month | 2 sites, 3 seats, 120k credits | About 100 |
| Search Atlas Pro | $399 a month | 4 sites, 5 seats, 400k credits | About 350 |
| Search Atlas Agency | From $999 a month | 10 sites, 10 seats, 1M+ credits | About 900 |
| OTTO, 2 to 3 sites | $89 per site | Billed annually | Pool per site |
| OTTO, 4 to 9 sites | $79 per site | Billed annually | Pool per site |
| OTTO, 10 to 24 sites | $69 per site | Billed annually | Pool per site |
| OTTO, 25 to 99 sites | $59 per site | Billed annually | Pool per site |
| Rankable Starter | $99 a month, $49.50 yearly | 1 site, 60 fixes | 4 articles |
| Rankable Growth | $249 a month, $124.50 yearly | 3 sites, 400 fixes | 12 articles |
| Rankable Agency | $599 a month, $299.50 yearly | 15 sites, 2,000 fixes, API | 40 articles |
Search Atlas also sells 500 AI Gen points for $19 and 100 Hyperdrive credits for $99 at one site ($59 per 100 on the largest tier). Above 100 sites OTTO is priced by quote with API access.
Six things that decide your real OTTO bill
The plan price is the easy part. Sites, credits and billing term are where the total moves.
Projects decide the plan
Each plan includes a fixed number of OTTO sites: one, two, four or ten. A third site pushes a Growth customer to Pro or onto the per-site table.
One credit pool for everything
Audits, rank checks, articles and AI edits all spend the same Universal Credits, so heavy rank tracking leaves less for content that month.
Annual billing past one site
The $89 to $59 per-site prices are quoted on annual billing. Budget a year upfront before you count on the discount.
Top-ups are cheap per unit
500 more AI Gen points cost $19. Hyperdrive credits run $99 per 100 at one site and fall to $59 per 100 on the largest tier.
Seats are capped by plan
Starter has one seat and Pro has five. An agency with six people logging in needs Agency or has to share logins.
Changes can outlive the plan
Search Atlas sells a Deep Freeze option that keeps OTTO optimizations live after you cancel or pause, which matters on a pixel-based install.
How to size a Search Atlas plan for OTTO
Four steps before you start the trial clock.
Count sites, not users
Write down every domain OTTO would manage. Sites decide the plan or the per-site tier long before seats do.
Estimate monthly credit use
Add up articles, AI edits and rank checks. If writing dominates, Starter's pool covers about 50 articles; Growth covers about 100.
Pick monthly or annual
One site is $99 monthly. Several sites at $89 or less means a yearly contract, so trial on one site first.
Price the alternative
Run a free Rankable audit on the same site and compare which fixes each tool would actually make before you commit.
When OTTO is the better buy and when Rankable is
An in-house team that wants one platform
OTTO at $199 or $399 bundles rank tracking, research, AI visibility and fixes. If you would buy those tools anyway, Search Atlas is good value.
A content-heavy site
About 50 to 350 AI articles a month in the credit pool is far more volume than Rankable's 4 to 40. Pick OTTO when article count is the goal.
A site on Shopify, Webflow or HubSpot
OTTO ships connectors for those platforms and a Cloudflare route. Rankable publishes only to WordPress and file-served sites over SFTP.
An agency with 10 to 15 small clients
Fifteen sites cost $1,035 a month on the OTTO table. Rankable Agency covers 15 sites for $599, or $299.50 a month billed yearly.
A site owner who wants fixed quotas
Rankable states the work per plan, such as 60 fixes and 4 articles on Starter, so a busy month never drains a shared pool.
A WordPress site that needs edits in the source
Rankable writes titles, schema, alt text and links into WordPress through its connector, so the change lives in the page, not in a script.
OTTO SEO vs Rankable on price and scope
Both start at $99 for one site. OTTO buys a full platform and a large credit pool. Rankable buys fixed fixes and articles at a lower price per site once you run many sites.
Swipe to see all columns →
| Rankable | OTTO SEO | |
|---|---|---|
| Entry price | $99 a month, 1 site | $99 a month, 1 site |
| 3 sites | $249 a month | $267 a month, annual |
| 15 sites | $599 a month | $1,035 a month, annual |
| Yearly billing | Half price | Required for site discounts |
| How work is metered | Fixed fixes and articles | Shared credit pool |
| Articles on entry plan | 4 published | About 50 from credits |
| Rank tracking | No | Yes, 2,000 keywords and up |
| Platforms | WordPress, SFTP sites | Pixel, Cloudflare, 9 connectors |
| Approve before publishing | Yes, review mode | Yes, approval mode |
| Before you pay | Free site audit | 7-day trial |
OTTO SEO pricing questions buyers ask
How much does OTTO SEO cost?
OTTO SEO costs $99 a month for one site on the Search Atlas Starter plan. Growth is $199 for two OTTO sites, Pro is $399 for four and Agency starts at $999 for ten. For more sites the per-site price drops to $89, $79, $69 and then $59 a month on annual billing. A year of Starter on monthly billing is $1,188.
Is OTTO SEO included in every Search Atlas plan?
Yes. Every Search Atlas plan on the pricing page includes OTTO SEO, and the plans differ in how many sites OTTO can run on: one on Starter, two on Growth, four on Pro and ten on Agency. Seats, credits and tracked keywords grow with the plan.
Does Search Atlas offer a free trial of OTTO?
Yes. Search Atlas offers a 7-day trial with a free one-on-one onboarding call, and the pricing page leads with a trial of the Growth plan at $199. Set a reminder: the trial converts to a paid plan unless you cancel before day seven.
What are Search Atlas Universal Credits?
Universal Credits are the monthly budget every Search Atlas action draws from, including audits, keyword tracking, AI content, AI visibility queries and publishing. Starter includes 50,000, Growth 120,000, Pro 400,000 and Agency over 1,000,000. Extra AI Gen points cost $19 per 500.
What happens to OTTO changes when I cancel?
OTTO deploys most changes through its pixel, a Cloudflare route or a CMS connector. Search Atlas says its Deep Freeze option keeps every optimization live after cancellation or a project pause, and pausing OTTO stops new changes without reverting the old ones. Confirm which install you use before you cancel.
Is OTTO SEO worth the price?
OTTO is worth it if you will use the rest of Search Atlas too: rank tracking, research, AI visibility and a large article allowance for $99 to $399. It is worth less if you only want fixes applied on a WordPress site, or if you run 10 to 15 sites, where a cheaper SearchAtlas alternative costs less per site.
What is a cheaper alternative to OTTO SEO for multiple sites?
For three WordPress sites, Rankable Growth is $249 a month against $267 on the OTTO table, and 15 sites are $599 against $1,035. Rankable writes the fixes into the site and publishes fewer articles. Our automatic SEO optimization page compares the other fix tools.
Does OTTO SEO work on Shopify and Webflow?
Yes. Search Atlas lists native connectors for WordPress, HubSpot, Webflow, Shopify, Contentful and Duda, plus GitHub, Vercel and Netlify, and a Cloudflare Worker route for any site. That platform reach is one of OTTO's real advantages over Rankable.
Get the fixes written into your site for $99
Rankable audits your site, writes up to 60 fixes into it and publishes 4 articles a month on Starter for $99. Growth covers three sites for $249 and Agency fifteen for $599. Yearly billing is half price. Free site audit with every account, cancel anytime.
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